the people behind elreth
ABOUT US
Who we are
Hey there! We're two sisters originally from Estonia (On the photo Rebeka left, Eliisa right), now living in The Netherlands and Belgium, and we're pretty crazy about candles. Our candle obsession goes way back to our childhood. Our dad was all about lighting scented candles every single night. No matter if we were just hanging out or catching some TV, that candle brought a warm and cozy vibe to the room. We can still remember the sweet scent filling the air.
Fast forward to our teenage years. We'd be in our rooms, glued to our computers and chatting on MSN. Our dad had a drawer with candles, which we’d raid constantly, creating this candle-lit wonderland. Our rooms looked like they were straight out of a romantic movie, or maybe like we'd time-traveled to a place before electricity. And let's not forget the 2000s pop music in the background – total nostalgia.
As we grew up, our candle obsession turned into a habit of sending each other photos of cool candles we spotted in shops. We even started joking about turning this passion into a business, but honestly, it seemed like a far-off dream.
The start
- Then, in January 2022, when the whole world was still stuck in quarantine, Eliisa decided to dive headfirst into the candle-making game. She got herself a candle-making kit, starting with making unscented candles just for fun. But it didn't stop there. Soon, she got curious about different waxes and after experimenting with many, she landed on coconut soy wax.
When her friends found out she was making candles, they were all like, "Hey, can we buy some for Christmas?" So, Eliisa dug into how to make scented candles and took a wild guess on what scents people might like. Fun fact: Eliisa can't smell anything thanks to Covid, so her husband, Melvin, became the official scent tester. Thanks, Melvin!
Come December 2022, just a few weeks before Christmas, Eliisa went all out and made 70 candles, both scented and unscented. They all flew off the shelves within just two weeks! That gave her the confidence that people actually wanted her creations.
The journey continues
In 2023, Eliisa kept the candle-making hustle going, but it got a bit too much for one person to handle. That's when Rebeka, her sister, joined as a co-owner. Together, they tackled the chaos and brought some order to the candle-making madness.
By mid-September 2023, they proudly launched their candles with new scents and enhanced aesthetics, marking a new chapter in their candle-making journey.
Our mission is simple: to craft beautiful things for you to enjoy in the comfort of your own home while ensuring the well-being of our environment and your health. We want our candles to not only bring warmth and aroma to your space but also peace of mind, knowing that they are made with integrity and care.
Our story continues to unfold, and we are excited to have you as part of it. With each flicker of a candle flame, we hope to share the warmth and coziness that has inspired us for so long. Thank you for being a part of our candle adventure!